Leaving the beaten path and forging your own can lead to success — but not without obstacles. Liz Mumford, co-owner of creative agency Mabble Media, is still charting the best course.

One thing Liz believes in firmly is giving her staff a work-life balance that can help foster their creativity at work. After all, it’s the drive to be different and imaginative that sets Mabble apart.

On this episode of Defining Moments, Liz talks about keeping her staff in a creative state of mind, helping the wider community through the pandemic, and playing catch-up to businesses that took a different approach to handling the COVID crisis.