“You need a distribution strategy,” says Liz Rosenthal, Founder & CEO of Power to the Pixel and Programmer of immersive content for Venice International Film Festival, the official competition section. Liz elaborates with VRTL Editor-in-Chief, Justine Harcourt de Tourville, the different venues (some overlooked) for VR distribution and challenges creators to start their process with distribution in mind. Liz also shared what the VR competition at Venice means for the field.