In this episode, Chris and Gena interview Liz Wilcox, an email strategist who helps small businesses and authors build online relationships with their audience. Liz shares her journey into email marketing and why authors should have a newsletter. She explains that a newsletter allows authors to stay connected with their readers, build hype for book releases, and own their platform. Liz also provides tips for creating engaging newsletters, offers a framework for writing them, and discusses her email marketing membership where she provides templates and trainings to help authors market their books effectively.

Links:

• Liz Wilcox email marketing membership
• wmdeal.com/liz
• wmdeal.com/lizannual
• Get your FREE Move the Needle goal-setting for authors ebook at https://www.writingmomentum.com
• Write with us! Join Chris, Gena, and Rene each Wednesday at noon Central and let's get our writing DONE! https://www.writingmoments.com