Opticals combine providing medically necessary eyewear and fashion. So WO turned to Liza Amlani, principal and founder of Retail Strategy Group, to ask if there are missed opportunities in retailing and marketing opticals. In the first of this two-part podcast, she suggests optometrists and opticians can think outside of the box, especially in terms of simply "filling a need to get new eyewear."

Opticals combine providing medically necessary eyewear and fashion. So WO turned to Liza Amlani, principal and founder of Retail Strategy Group, to ask if there are missed opportunities in retailing and marketing opticals. In the first of this two-part podcast, she suggests optometrists and opticians can think outside of the box, especially in terms of simply "filling a need to get new eyewear."

Opticals combine providing medically necessary eyewear and fashion. So WO turned to Liza Amlani, principal and founder of Retail Strategy Group, to ask if there are missed opportunities in retailing and marketing opticals. In the first of this two-part podcast, she suggests optometrists and opticians can think outside of the box, especially in terms of simply "filling a need to get new eyewear."&nbsp;

Liza Amlani: Retailing and Marketing Your Optical

Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. Hosted by WO editor Marjolijn Bijlefeld, WO Voices is a chance to share ideas within the WO community and beyond. It’s another platform to bring women’s voices in the profession to the fore. If you’d like to join us on a podcast episode, we’d love to hear from you.&nbsp;

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Welcome to WO Voices, a podcast series from Women In Optometry, featuring women ODs and others who talk about some aspect of practice, business, career choices, family, volunteer interests, leadership in the profession and more. Hosted by WO editor Marjolijn Bijlefeld, WO Voices is a chance to share ideas within the WO community and beyond. It’s another platform to bring women’s voices in the profession to the fore. If you’d like to join us on a podcast episode, we’d love to hear from you. 

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Liza Amlani: Retailing and Marketing Your Optical

Liza Amlani: Retailing and Marketing Your Optical

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