Lizzie Horvitz has been passionate about sustainability since the age of 16 when she lived off the grid. It was there that, depending only on wind energy and rainwater, she saw the solution of climate change before fully understanding the problem. She is now the Founder and CEO of Finch. Finch is a tool that educates people on the ins and outs of sustainability by turning complex scientific facts into simple, actionable insights. 

Right now they're churning out content, have an MVP version of their ecomm browser plugin live, and have fantastic expertise to talk all things sustainability, conscious consumerism, and to dispel lots of the myths around the nonsense marketing terms like "green, organic" etc that drive consumer behaviour but has little impact. Before Finch, Lizzie worked in supply chain and sustainability at Unilever and then became Chief Operating Officer at Muuse, a startup that aims to mitigate single-use plastics in the to-go industry. She has an MBA and Master of Environmental Management from Yale University and is on the Global Leadership Council at the Natural Resources Defense Council and was named Greenbiz’s 30 Under 30 in 2017.

A few nuggets I picked up from Lizzie and they resonated deeply:

1. Listen to your audience

2. Serve with passion

3. Learn and trust the process

Connect with Lizzie:

https://www.linkedin.com/company/choosefinch/

https://www.facebook.com/choosefinch

https://twitter.com/choosefinch

Lizzie's Call to action:

Finch is a tool that educates people on the ins and outs of sustainability by turning complex scientific facts into simple, actionable insights. Get the intel you need to make informed choices — straight to your inbox.

https://www.choosefinch.com/#/

D's Call to action: