Social Media and SEO Manager at the Chicago Tribune, Amy Guth, shares a few tricks to getting your personal, business and other professional accounts recognized and optimized by search engines. Whether you're a novice or an expert at search engine optimization (SEO), Guth helps break down some key points. Learn how to elevate your personal profile to a professional level, and find out how to sell yourself as an expert in your field. You will take away simple tips that will help you optimize your social media networks for search engines today. We explore the latest social media applications for the modern day workplace, as well as learn how to utilize these various outlets as an employer, job seeker and professional. Together, we’ll research the role of technology and its impact on the job market.