This episode delves into how large language models (LLMs) are transforming the art of persuasion. Based on a research paper, it explores a multi-agent framework where LLMs play "salespeople" in simulated sales scenarios across industries like insurance, banking, and retail, interacting with LLM-powered "customers" with different personalities.Key topics include LLMs' ability to dynamically adapt persuasive tactics, user resistance strategies, and the methods used to evaluate LLM persuasiveness. The episode also discusses real-world applications in advertising, political campaigns, and healthcare, as well as ethical concerns regarding transparency and manipulation. It's ideal for AI enthusiasts, marketers, and those interested in persuasion psychology and AI ethics.

https://arxiv.org/pdf/2408.15879