Lloyd Vogel, CEO of Garage Grown Gear and keynote speaker at the upcoming KORE Summit, returns to the podcast for a timely conversation about leading a growing business, why ultralight backpacking has become backpacking and the future of independent outdoor retail.

Episode Highlights:

• The personal evolution from doing everything to leading everything — how Lloyd shifted from solopreneur to CEO.
• Garage Grown Gear’s framework for saying “no” to good ideas to make room for great ones.
• Why ultralight backpacking isn’t a niche anymore—it’s becoming the new norm in outdoor retail.
• The importance of staying deeply connected to your brand’s purpose and resisting horizontal sprawl.
• How independent retailers can win by creating spaces of discovery, not sameness.

Links:

• Connect with Lloyd on LinkedIn
• Connect with Christian on LinkedIn
• Garage Grown Gear
• Adotec Gear (bear bags)
• Derek Sivers - "Hell Yeah or No"
• Norda Run
• Huckberry
• Nathan Barry - Skyscrapers vs. Strip Malls
• Nemo Hornet
• Black Diamond Deploy Down Hoody 0.5
• Justin Outdoors YouTube channel

For more about the KORE Outdoors Podcast, visit https://koreoutdoors.org/podcast/

The KORE Outdoors Podcast is supported by the Province of British Columbia.