Udo Erasumus  is a pioneer in the health and wellness industry. He has sold over 250,000 copies of books, including Fats That Heal Fats That Kill, and sold and distributed 25,000,000 bottles from his Udo's Choice product line in 50+ countries

After being poisoned by pesticides in 1980, Udo turned his passion and attention to health. He obsessively studied literature, created a method for making good oils with health in mind, developed the first ever flax seed oil, authored several books on the effects of oils on health: Fats and Oils; Fats That Heal Fats That Kill; Choosing the Right Fats; Omega 3 Cuisine; and enthusiastically educated the public in about 40 countries on the effects of oils on health and disease.

In 1992, Udo developed healthy whole foods supplements for dogs, cats, and horses. In 1994, he developed an oil blend that is both better balanced and more effective than flax oil. He followed this with probiotics blends and digestive enzyme blends in 1997, and a year later developed prebiotic fiber and green blends.