Episode: 3

BoK

Listen in as podcast host Ian Turvill (CMO, Freeborn & Peters LLP), moderator Holly Amatangelo (education director, LMA) and Tricia Lilley (CMO, Fox Rothschild LLP) share an overview of LMA's Body of Knowledge (BoK). This episode serves as part one in a series that will go over the BoK and its six domains. To learn more about the BoK, visit LMA's website: http://bit.ly/2fJ1C1K.

The Body of Knowledge (BoK) is a foundational resource for professional development in marketing that defines the core skills necessary for legal marketers to succeed. The BoK series on the LMA Podcast focused on how the BoK helps legal marketers today and in the future, dives deep into specific competencies within the BoK and shares insights into how legal marketers can utilize the BoK to be successful in their roles.