For years, entrepreneurs were told: "Work harder, work longer, sacrifice more… and you'll make it."

But here's the hard truth I learned from one of the best in the business: That's a dangerous myth.

I recently spoke with Chris Ducker, a man who built a multi–million dollar business with almost 500 employees… and crashed hard. Not once, but twice.

Chris shared openly about how chasing growth nearly broke him - and why he now leads differently.

Today, he works fewer hours, focuses only on his zone of genius, and builds teams that enable freedom and balance, not burnout.

I'm looking forward to seeing Chris in person at his upcoming event in Cambridge in November 2025: "The Long Haul-Leader Summit". And if you're attending too, I'd love to connect!

Chris' book The Long-Haul Leader https://longhaulleader.com/

The Long-Haul Leader Summit https://longhaulleader.com/summit

Shownotes:https://berndgeropp.com/business-that-does-not-break-you