Have you seen LMNT? It's everywhere

Today’s episode is all about the long grind of entrepreneurship, trying, failing, pivoting, until one idea finally clicks. My guest is Robb Wolf. You might know him as a bestselling author and Paleo pioneer, but most importantly, he’s the co-founder of LMNT, the electrolyte brand that’s scaled from a kitchen-table experiment to a $50M+ company.

What’s fascinating about Robb’s journey is that he didn’t strike gold on the first try. He built gyms, wrote books, started communities… and only after years of experimenting did LMNT become the breakout success. In this episode, we unpack how he recognized the opportunity, what decisions mattered most in scaling the brand, how he handled controversy, and the lessons every entrepreneur no matter your industry can use to finally build something that lasts.

So if you’re grinding through your early ventures, waiting for your big swing to connect, this conversation is going to give you both the blueprint and the motivation to keep going.

Let’s jump in

here’s Robb Wolf