Not having a clear vision and mission will add unnecessary complexity to your business. It will be harder to stay on track and to determine quickly whether a new opportunity is consistent with your model. However, the concepts of Vision and Mission have become obscured with consultant-speak. Here's a simple way to plan these two important factors into your business plan.

Vision: include your target market, niche, products/services, territory, scope, productivity level, and other key factors.

Mission: use as few words as possible to convey why you're building the company you're building. 

Get these resources:

 The One Page Business Plan with CD-ROM

 The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page

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