You don’t need to go into creating content as an expert – more likely than not, that role is already taken. Go the polar opposite and be all in on rawness and originality. Sell interesting, not being the same.
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View all episodesBy Mark Masters | Helping businesses embrace a content marketing approach to own the spaces that are theirs
Lo-Fi Content Means Less Spend, More Originality
You don’t need to go into creating content as an expert – more likely than not, that role is already taken. Go the polar opposite and be all in on rawness and originality. Sell interesting, not being the same.