Lo sai che...

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L’AI nel digital audio advertising



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Gli smart speaker preferiti

Fonti:

• The Infinite Dial In - Edison Research 2024
• Statista: smart speakers in US - May 2024

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I giovani e l’audio

Fonte: NPR & Edison Research. The Spoken Word Audio Report 2023

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Il multitasking nell’ascolto dei podcast

Fonte: From Podcast To Branded Podcast 2024. La ricerca di scenario condotta da OBE e BVA Doxa


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Spotify aumenta i prezzi dell’abbonamento?


Fonti:

• https://www.hdblog.it/mercato/articoli/n584583/spotify-aumenta-prezzi-abbonamenti/
• PYMNTS. The One Stop Bill Pay Playbook - January 2023

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Podcast vs vodcast?




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Youtube!


Fonte: Cumulus Media and Signal Hill Insights' Podcast Download – April 2024 Report


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 I formati del digital audio advertising



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L’attenzione nell’audio digitale


Fonti:

• https://brand-news.it/intelligence/ricerche/le-dinamiche-dellattenzione-alla-pubblicita-spiegate-bene-nello-studio-di-omnicom-media-group/
• Happydemics study https://www.linkedin.com/posts/happydemics_digitalaudio-brandstrategy-adefficiency-activity-7206950942607388672-6JWI/?utm_source=share&utm_medium=member_desktop

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Copyright 2024 Audion Italy - Made with ♥ in Milan

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