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Lobbying & Marketing: The Hidden Power Behind Policy
🎙️ The Digital Collective Podcast
Episode Title: Lobbying & Marketing: The Hidden Power Behind Policy
Host: Jarika Moon
By: Lunar Innovations
Description: In this episode of The Digital Collective, we pull back the curtain on lobbying — what it is, how it works in the U.S. system, and why marketing has become one of its most powerful tools. From Google's quiet push against California's new privacy rule, to UnitedHealth's surge in lobbying spending, to record fines against lawmakers-turned-lobbyists, recent headlines reveal just how influence is sold and shaped in the digital age.
We'll explore:
What lobbying really means and why it's protected under the First Amendment.
How marketing tactics — from storytelling to grassroots campaigns — fuel modern lobbying efforts.
A case study on AIPAC and other pro-Israel groups, and the ways they blend political spending, narrative framing, and digital ads to influence both elections and public opinion.
The ethical questions: when does lobbying amplify voices, and when does it drown them out?
This conversation digs into the intersection of money, messaging, and power — and what it means for our democracy, culture, and collective future.
👉 Tune in to learn how lobbying isn't just about backroom deals anymore — it's about the ads you see, the stories you hear, and even who makes it onto your ballot.
Connect with Jarika Moon & Lunar Innovations with the link below.
https://linktr.ee/lunarinnovationsdmarketing
View all episodes
By Jarika Moon🎙️ The Digital Collective Podcast
Episode Title: Lobbying & Marketing: The Hidden Power Behind Policy
Host: Jarika Moon
By: Lunar Innovations
Description: In this episode of The Digital Collective, we pull back the curtain on lobbying — what it is, how it works in the U.S. system, and why marketing has become one of its most powerful tools. From Google's quiet push against California's new privacy rule, to UnitedHealth's surge in lobbying spending, to record fines against lawmakers-turned-lobbyists, recent headlines reveal just how influence is sold and shaped in the digital age.
We'll explore:
What lobbying really means and why it's protected under the First Amendment.
How marketing tactics — from storytelling to grassroots campaigns — fuel modern lobbying efforts.
A case study on AIPAC and other pro-Israel groups, and the ways they blend political spending, narrative framing, and digital ads to influence both elections and public opinion.
The ethical questions: when does lobbying amplify voices, and when does it drown them out?
This conversation digs into the intersection of money, messaging, and power — and what it means for our democracy, culture, and collective future.
👉 Tune in to learn how lobbying isn't just about backroom deals anymore — it's about the ads you see, the stories you hear, and even who makes it onto your ballot.
Connect with Jarika Moon & Lunar Innovations with the link below.
https://linktr.ee/lunarinnovationsdmarketing