On this Lobcast Podcast episode, we're about marketing budgets, specifically budgets and money-saving tips for direct mail marketing.

Some key highlights include:

• Marketers allocate between 10-50% of their marketing budget to direct mail
• The 3 Ps of direct mail budgeting: Printing, postage, and production
• How address verification saves money upfront and on the back end by reducing Return To Sender rates
• The biggest money-saving tip for direct mail marketing: Automate it!