On this episode of the Lobcast Podcast, we’re doing things a bit differently today. We’re taking a second look at our 2023 State of Direct Mail Consumer Insights report and seeing how marketing teams in the real world are delivering mail consumers want to take action on.

Key highlights include:

• Our 2023 State of Direct Mail Consumer Insights report shows that 64% of consumers say that direct mail has inspired them to take action, including exploring websites and reviews or making a purchase
• Personalization matters as 68% of consumers are more likely to engage with a message/communication from brands that are personalized to them
• In our 2023 State of Direct Mail Consumer Insights report, we found that 54% of consumers agree they are more likely to purchase from a brand that prioritizes sustainability
• Make it easy to take action! 39% of consumers are likely to scan a QR code on a piece of direct mail and take action