On this episode of the Lobcast Podcast we’re talking about the power of intelligent mail and how it fits in your marketing strategy.

Key highlights include:

• Intelligent mail, on the other hand, is connected, personalized, and scalable. It targets consumers and helps brands expand awareness, boost response rates, and increase ROI.
• Consumers also want mail. In fact 44% of 18-34 year olds told us that direct mail is a great way for them to get to know companies they aren’t familiar with.
• Intelligent mail is integrated with other channels. Our 2023 State of Direct Mail said that in an omnichannel marketing strategy, 72% of marketers pair it with email and 46% pair it with paid social.
• Intelligent mail is sustainable and all mail sent through Lob is carbon neutral.