On this episode of the Lobcast Podcast, we’re talking all things Artificial Intelligence and how it’ll change the way we do marketing. Joining us is Optimove’s Founder and CEO, Pini Yakuel, to discuss AI’s role in marketing.

Key highlights include:

• What marketers need to consider when integrating AI into their marketing strategies and campaigns
• How Optimove leverages AI technology in its platform
• How AI can personalize marketing campaigns and use customer data effectively
• How marketers can find the right balance between human decision-making and machine automation