On this episode of the Lobcast Podcast, we’re talking about marketing data! They say a picture is worth a thousand words but the right customer data could be worth a million dollars (much like the complementary cocktail!). Listen in to hear how we can be more strategic when it comes to marketing data and marketing lists.

Key highlights include:

• Using third-party data to supplement your existing customer intel OR drive a more personalized experience with a new prospect helps you then develop intelligent mail campaigns - and stronger program ROI.
• The most successful data strategies usually start with either the lowest-hanging fruit OR incredibly smart modeling technology.
• Our own State of Direct Mail Consumer Insights report showed that 52% of consumers expect campaigns to be personalized for them. With third-party data, marketers can better supplement their understanding of their existing customers and initial details on their prospective customers for better personalization.
• Data should be at the heart of your strategy. It should be what you start with, well before you consider the creative, offer, copy, tone, and format. Data has the power to tell you how your customers want to be reached, and spoken to. So don’t rush to get a single campaign out the door and hope it sticks.