On this Lobcast Podcast episode, we're discussing marketing mail, both electronic and direct. We'll talk about both marketing tactics and when campaigns should utilize them and when marketers should combine their powers to drive marketing ROI.

Key highlights include:

• 72% of marketers are using direct mail and email in tandem in their customer journeys
• 44% of consumers aged 18-34 surveyed in the State of Direct Mail Consumer Insights report agree that direct mail is an important way for brands to build relationships with them
• How one brand used email with lower-value customers and direct mail with high-value customers to drive higher campaign ROI
• Tips and tricks for using A/B test results to inform other marketing mail campaign elements