On this episode of the Lobcast Podcast, we’re putting our marketing measurement skills to the test. From CPA to ROI, we’re talking all things marketing metrics and what marketers should keep in mind when analyzing the results of their campaigns.

Key highlights include:

• Marketers should start by matching the right marketing channel to budgets and goals to more effectively track results
• Marketing tools modern marketers should use to report on campaigns include Marketo, Salesforce, and Tableau
• Marketers should run A/B tests to improve marketing results and know what metrics to track to ensure the test was successful
• Marketers should make sure the whole marketing team is aligned on how to interpret the metrics and data and has access to the same dashboards or reports