On this episode of the Lobcast Podcast, we’re talking all things optimizations in marketing workflows and direct mail, as well as sipping on some old fashioned cocktails.

Key highlights include:

• Learn more about the RVA principle in marketing optimizations: Recency, Velocity, and Accuracy
• Leveraging technology to automate and optimize marketing campaigns, whether digital-based ones or direct mail campaigns
• What problems marketers are looking to solve through optimizations, such as reducing campaign costs or increasing ROI per campaign
• What metrics to track to effectively measure A/B tests and marketing campaign optimizations

Access your complimentary copy of our eBook: Optimizing Direct Mail for Maximum Results at https://tinyurl.com/optimizingdm.