On this Lobcast Podcast episode, we're discussing marketing resolutions and marketing trends for 2023.

Some key highlights include:

• Top 2023 marketing trends: short-form video, human-focused content, influencer marketing, a focus on UX or the customer experience, agile marketing, social responsibility and reputation, and podcasts
• A finding by Adobe that the average user now watches 19 hours of video content every week
• 95% of consumers are more loyal to brands that are transparent and genuine, and 75% would pay more to support genuine brands
• According to Asana, 93% of marketing professionals use influencer marketing to: increase brand awareness, build trust, reach their target audience, drive conversions, and connect to a wider market