On this episode of the Lobcast Podcast, we’re talking about ROI - Return on Investment. ROI is a key metric most marketers track and we’re breaking down the ROI on direct mail marketing.

Key highlights include:

• According to our 2023 State of Direct Mail, 74% of marketers agree that direct mail delivers the best ROI, response rate, and conversion rate than all other channels used
• 62% of consumers say they take action due to a direct mail communication they’ve received from a brand
• The most successful direct mail campaigns are in winback, referral programs, and hand-raisers (also known as In-market leads)
• There are three key metrics to analyzing direct mail ROI: Response rates, lead rate, and sales rate

If you want to dive deeper into the topic of ROI, please download your complimentary copy of our eBook: The Modern Marketer’s Guide to Crush ROI & Budget Goals with Direct Mail at https://lobdemo.co/directmailroi.