On this episode of the Lobcast Podcast, we’re sipping on orange margaritas and talking about a different type of direct mail: operational mail! Like marketing mail, this type of mail benefits from automation, integration, and optimization.

Key highlights include:

• Organizations sending operational mail can improve results and customer engagement by A/B testing mail formats, and including marketing messages relevant to the customer.
• Direct mail automation improves workflows, allows resources to be reallocated to impactful work, and provides tracking information for regulated industries.
• Those sending operational mail need to have quality data hygiene practices in place to ensure mail is personalized and sent to the right recipients.
• An easy way to increase efficiency with operational mail is to partner with a company that has an expansive print delivery network.