On this episode of the Lobcast Podcast, we’re mixing up piña coladas and talking all things personalization in marketing campaigns.

Key highlights include:

• 79% of consumers are only likely to engage with a brand’s offer if that offer has been personalized to reflect previous interactions that the consumer has had with the brand
• Preference centers provide insight into what your customers want, and you can aggregate learnings to uncover trends within your own customer database by age, gender, household income, size of family, type of purchase, etc. You also create a new level of trust with your customer because you show them you care about their wants and only wish to provide them with communication they look forward to
• Before setting up any automated workflows, it's important to have a clear strategy in place that outlines your goals and how personalization will help you achieve them. This strategy should take into account your target audience, their preferences and behaviors, and the specific messages or offers you want to deliver
• Social media sentiment, seasonal trends, local events, and customer behavior patterns are variables marketers should pay attention to in order to improve campaign performance