On this Lobcast Podcast episode, we’re talking about how marketers can slide into a new DM - Direct Mail.

Some key highlights include:

• A recent study of 600 marketers proved that when adding direct mail to an omnichannel comms plan, marketing campaigns experienced a lift of 63%
• Finding the right fit for direct mail in your marketing funnel, whether it’s top-of-funnel, middle-of-funnel, or bottom-of-funnel
• How to get buy-in from your CMO or executive leadership team to add direct mail to your marketing toolkit
• Why you should pair direct mail with email, as it’s proven that when pairing these marketing channels together, the response rate can increase by as much as 27%