On this episode of the Lobcast Podcast, we’re discussing how those in marketing operations can spring clean marketing workflows, whether it’s forms or programs, while sipping on some whiskey sours.

Key highlights include:

• Not all touchpoints (or MQLs!) are the same, but you can always look at the performance of a given program from the perspective of intent-vs-reality
• Warning signs that a marketing program needs attention, such as changes in email deliverability, conversion rate changes over time, or unexpected or zero results
• What campaigns need regular maintenance and what operations needs deep cleans, as well as what marketing reports to pull
• MOPS teams should be leading the charge to simplify, standardize, and turn forms into global resources