On this episode of the Lobcast Podcast, we’re revealing some of the major findings from our 2023 State of Direct Mail Consumer Insights. This edition of the report shares insights into how consumers feel about direct mail marketing.

Key highlights include:

• 64% of consumers say that direct mail has inspired them to take action, including exploring websites and reviews or making a purchase
• 65% say an offer or promotion caught their attention. Offers are key to getting recipients to open and read direct mail
• Personalization continues to be a key element for marketing success in direct mail. 68% of consumers are more likely to engage with a message/communication from brands that are personalized to them
• 54% of consumers agree they are more likely to purchase from a brand that prioritizes sustainability