On this episode of the Lobcast Podcast, we’re talking about timeless marketing tactics while sipping on some tequila sunrises.

Some key highlights include:

• Word-of-mouth marketing: How marketers can use today’s word-of-mouth marketing, such as testimonials, in campaigns
• Public relations: Learn when to invest in PR or place sponsored content
• SMS marketing: Build trust with prospects and customers with SMS marketing or push notifications
• Direct mail marketing: Learn where direct mail fits in the marketing funnel