Eduardo is joined this week by Alexandra Gonzalez Fiaavae, founder of Loca Lashes, a Bay Area-based makeup and cosmetics brand. Alexandra talks about her experience launching Loca Lashes and the obstacles she had to overcome. She also emphasizes the issues facing the cosmetics and beauty industry in regards to people of color. Lastly, Eduardo and Alexandra discuss the importance of community and how she ensures that her brand is personal and her messaging stays authentic. Enjoy! 

Follow Loca Lashes Co on Instagram: https://www.instagram.com/localashesco/?hl=en

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