In this episode, Husch Blackwell's Hilary Bricken hosts Jennifer Morris, former Supervisor of the Cannabis Enforcement Team for Riverside County, California, who discusses her experience navigating one of the toughest cannabis markets in the U.S. as California transitioned from illegal to legal adult-use cannabis with the passage of key legislation in 2016. Jennifer highlights the County's enforcement priorities, and the rise of local cannabis control, and offers valuable insights on how industry and local governments can work together for a thriving, well-regulated cannabis marketplace. Her expertise in local enforcement procedures is essential for both industry professionals and government regulators.