One reason why local products might have more value lies in the social nature of local choices. Bridget and her guest discuss research about why local choices really are grounded in social relationships.

Local is Social

Welcome to the “Marketing Munchie” podcast series hosted by Dr. Bridget Behe. Every other week, Bridget and her guests will share information, insights, and research-based findings to help your horticultural business connect better with current and future customers. Bridget has over 30 years of experience investigating how and why consumers buy ornamental and edible plants.

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Local is Social

Local is Social