#262 Local Laundry // Dustin Paisley & Connor Curran - Locally Made Apparel Putting The ‘Unity’ In ‘Community’

Matt sits down with Local Laundry co-founders Dustin Paisley & Connor Curran. Local Laundry is an apparel brand based in Calgary Canada that goes far beyond fashion and fabrics. Local Laundry was created around the question “what if clothing can bring people together?” (Ironically enough this was a thought Connor had while studying abroad in Sweden RIGHT before seriously having it out a washer machine). In any event, Despite Local Laundry primarily being an apparel brand, community and expression are two major keystones that fully drive the soul of what it was built to become; a community and platform of self-expression. From where they source their fabrics, to their manufacturing, and even the brands they collaborate with, everything about Local Laundry is rooted in community and connectivity. While Local Laundry makes incredible clothing, it gets way more interesting beyond the hoodies and hats. It might be their goal of raising $1,000,000 for local communities by 2030, or the countless partnerships and connection to the community where they’ve dug their roots but, there’s a magic beyond the company that starts to really become captivating when you look beyond the surface. More importantly, Dustin and Connor, show just how important it is to truly breathe life and soul into a company. The ideals behind their brand are an extension of something they believe in and that has made all the difference in not just their brand identity but, their impact on their customers and the relationships they’ve made over the years. In this episode of Built On Passion Dustin Paisley & Connor Curran share how they cultivated such a strong community, the power of relationships and where that can lead you, and their how & why behind starting Local Laundry