This video explains how local lead generation is changing in 2026 and where businesses should focus to generate more enquiries. James Dooley and Mike Martin break down the shift towards agentic AI because users are now speaking to devices instead of typing traditional search queries. They highlight Google Business Profiles, local business websites, local pages and paid ads as the core pillars because these assets build trust, improve visibility and convert bottom of funnel traffic. Mike Martin explains why strong branding, schema, NAP consistency and daily profile actions matter because they help businesses rank across search, maps and AI platforms. The discussion also covers Reddit, LLM optimisation, retargeting ads and rural PPC campaigns because lower competition and smarter targeting can reduce costs and improve lead quality. The outcome is a clearer framework for profitable local lead generation.