In today's episode, we’re chatting with Zack Lauf, Marketing Manager at Lauf Equipment. Zach is the fourth generation of the Lauf family involved in the business as the great-grandson of the founder.  
We chat about what it’s like working at a multi-generational dealership as well as local marketing for a business in a smaller community.

In today's episode, we’re chatting with Zack Lauf, Marketing Manager at Lauf Equipment. Zach is the fourth generation of the Lauf family involved in the business as the great-grandson of the founder. We chat about what it’s like working at a multi-generational dealership as well as local marketing for a business in a smaller community.

In today's episode, we’re chatting with Zack Lauf, Marketing Manager at Lauf Equipment. Zach is the fourth generation of the Lauf family involved in the business as the great-grandson of the founder.&nbsp;&nbsp;
We chat about what it’s like working at a multi-generational dealership as well as local marketing for a business in a smaller community.

Local Marketing

The Channel Chasers podcast digs deep into dealer marketing. We look at what works, what falls flat, current industry trends, and dealers and tactics we’ve seen gain traction over the years. Join us for a series of interviews with AGCO dealers, marketing experts and more.

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Local Marketing

Local Marketing