Growth Driven

Local Marketing Strategies and Ideas with Darrell Evans


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Contact Edwin at https://virtualcmo.expert/

Darrell is the Co-founder of Yokel Local, a performance-based digital marketing agency.
https://www.yokellocal.com/

What does he company do?

1. We drive the targeted website traffic

2. We generate the leads for your sales team

3. We handle the marketing automation for higher conversions

4. We increase the ROI and revenue by optimizing around data

What is Local Marketing?
Local marketing is defined as marketing strategies and tactics that target potential customers locally within a certain radius of a business — typically within 50 miles. Sometimes called neighborhood marketing or location-based marketing, it can consist of traditional offline marketing or online marketing that is geographically targeted. Frequently today, local marketing includes a combination of both strategies.

A subset of local area marketing includes local search marketing, also known as local SEO. Local search marketing specifically refers to techniques to ensure a business gets found in search results, location pages and online maps by potential local customers.

Local businesses may get 100% of their customers from within a few miles. You may have heard the phrase “main street business” (or “high street business” in some countries). This refers to the fact that small businesses depend literally on foot traffic or being seen on main thoroughfares. So even though a local business can find success marketing online, it takes strict geographical focus. Otherwise, you could end up wasting time and money to attract website visitors from across the country who have zero chance of ever visiting your shop or buying anything.

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Growth DrivenBy Edwin