In this episode, Melinda Emerson chats with Brian Ostrovsky about the importance of local marketing for small businesses. They discuss optimizing online presence for local searches, managing customer reviews, and leveraging geo-tracking ads. The conversation also covers business advice, favorite podcasts, apps, networking tips, and book recommendations. They wrap up with highlights from Small Business Lady University.

(0:00) Introduction and guest Brian Ostrovsky's career overview

(2:31) Importance of local marketing for small businesses

(3:45) Optimization of online presence for local searches

(6:04) Improving online presence: steps and cost considerations

(9:23) Handling customer reviews effectively

(12:47) Understanding and leveraging geo-tracking ads

(13:37) Importance of a strong online presence for geo-targeting

(14:28) Business advice, favorite podcasts and apps

(16:13) Book recommendations and networking tips

(17:14) Closing remarks, Small Business Lady University, and final thoughts