<p>This episode is all about specialisation and the power of deep industry expertise. Tom Bartholomew talks to Martin about the essential elements of local SEO, Google Ads and web design and CRM in a highly specific niche - roofing. Listen now to get fresh perspectives on your industry.

</p>

This episode is all about specialisation and the power of deep industry expertise. Tom Bartholomew talks to Martin about the essential elements of local SEO, Google Ads and web design and CRM in a highly specific niche - roofing. Listen now to get fresh perspectives on your industry.

Local SEO, Customer Empathy and Hyper-Niche Marketing with Tom Bartholomew

The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more.

Brought to you by ICS-digital and ICS-translate.

Business

Marketing

The ICS: Everything Digital podcast covers a wide range of digital marketing topics with a experts from global brands, academia and further afield. Across a range of industry sectors, topics span everything from SEO, digital PR and multilingual content, to building a career in digital, developing a team and more. Brought to you by ICS-digital and ICS-translate.

Share Local SEO, Customer Empathy and Hyper-Niche Marketing with Tom Bartholomew

Sign up to save your podcasts

Local SEO, Customer Empathy and Hyper-Niche Marketing with Tom Bartholomew

Local SEO, Customer Empathy and Hyper-Niche Marketing with Tom Bartholomew