June 09, 2025

🔥 Local SEO Tactics That Actually Work in 2025! w/ Claudia Tomina 🗺️

51 minutes

https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025.

Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions.

She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this!

🧭 In This Episode

How to perform a winning Google Business Profile audit
Why category selection is a top ranking factor
The truth about service area businesses and hidden addresses
How “popular times” can impact local rankings
Tips for avoiding and recovering from GBP suspensions
Using citations and third-party tools effectively
Review recency, consistency, and how AI is policing fake reviews
Local SEO myths debunked: metadata, call tracking, NAP consistency
Google's AI mode and what it means for local search in the next 12 months

Get ahead of the competition and future-proof your local SEO with Claudia’s expert advice!

📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge!

📎 Mentioned Links & Resources:

Claudia Tomina on Linkedin
ReputationARM
Google's Popular Times Graph
Video Verification on Google Business
Top 11 GMB Ranking Factors
Google's Gemini AI Flagging Fake Reviews
GMB Everywhere (Chrome Extension) – for discovering related Google Business Profile categories
Google Forum for GBP Support – escalation path for profile suspensions or issues