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Local SEO Tips for Local Business Growth
Grow Your Business with These Local SEO Tips
For any business with a physical location, appearing in local search results is essential for growth. In a recent episode of the Growth Guidance podcast, host Kathleen Parisien shared powerful, practical tips to help you dominate your local online market. This summary breaks down the actionable steps you can take today.
Your Google Business Profile (GBP) is your digital front door. It's the free listing that appears in Google Maps and local search results. First, claim and verify your profile at google.com/business. Then, fill out every single section. Ensure your name, address, and phone number (NAP) are consistent everywhere online. Upload high-quality photos and use the "Products," "Services," and "Posts" features to keep your profile active and informative.
You need to speak your customers' language. They search with local intent, like "appliance repair in Ottawa." Integrate these location-specific phrases into your website, especially in page titles and headings. If you serve multiple towns, create dedicated service pages for each one (e.g., "Plumbing Services in Orleans"). This tells Google you are a relevant authority in those specific areas.
Reviews are pure gold for local SEO. A steady stream of recent, positive reviews signals to Google that your business is trustworthy. The best way to get them is to provide great service and then simply ask. Make it easy by sharing a direct review link via email or a QR code in your store. Remember to respond to all reviews—both positive and negative—to show you value customer feedback.
To further boost your efforts, post authentic updates to your GBP weekly. Upload geotagged images from job sites to strengthen your geographic relevance. Finally, list your business in local online directories to build more trust signals.
Your challenge is to pick one tip and implement it this week. Claim your GBP, ask for a review, or add a local keyword to your homepage. Small, consistent steps lead to big results.
To learn more, subscribe to the Growth Guidance podcast wherever you listen.
Pillar 1: Optimize Your Google Business Profile
Pillar 2: Use Local Keywords
Pillar 3: Build Trust with Customer ReviewsBonus Tips for an Extra Edge
Contact - https://kathleenparisien.com/
View all episodes
By Kathleen ParisienGrow Your Business with These Local SEO Tips
For any business with a physical location, appearing in local search results is essential for growth. In a recent episode of the Growth Guidance podcast, host Kathleen Parisien shared powerful, practical tips to help you dominate your local online market. This summary breaks down the actionable steps you can take today.
Your Google Business Profile (GBP) is your digital front door. It's the free listing that appears in Google Maps and local search results. First, claim and verify your profile at google.com/business. Then, fill out every single section. Ensure your name, address, and phone number (NAP) are consistent everywhere online. Upload high-quality photos and use the "Products," "Services," and "Posts" features to keep your profile active and informative.
You need to speak your customers' language. They search with local intent, like "appliance repair in Ottawa." Integrate these location-specific phrases into your website, especially in page titles and headings. If you serve multiple towns, create dedicated service pages for each one (e.g., "Plumbing Services in Orleans"). This tells Google you are a relevant authority in those specific areas.
Reviews are pure gold for local SEO. A steady stream of recent, positive reviews signals to Google that your business is trustworthy. The best way to get them is to provide great service and then simply ask. Make it easy by sharing a direct review link via email or a QR code in your store. Remember to respond to all reviews—both positive and negative—to show you value customer feedback.
To further boost your efforts, post authentic updates to your GBP weekly. Upload geotagged images from job sites to strengthen your geographic relevance. Finally, list your business in local online directories to build more trust signals.
Your challenge is to pick one tip and implement it this week. Claim your GBP, ask for a review, or add a local keyword to your homepage. Small, consistent steps lead to big results.
To learn more, subscribe to the Growth Guidance podcast wherever you listen.
Pillar 1: Optimize Your Google Business Profile
Pillar 2: Use Local Keywords
Pillar 3: Build Trust with Customer ReviewsBonus Tips for an Extra Edge
Contact - https://kathleenparisien.com/