In this episode, James Dooley sits down with Mads Singers to break down how smart business owners decide where to hire — locally, remotely, or globally — based on one key metric: return on investment. Mads explains why “cheap vs expensive” is the wrong way to think about hiring, how he’s successfully hired developers from Eastern Europe, and why countries like South Africa can outperform cheaper markets due to quality, native English, and time zone advantages.