Adapting Western shopping models, such as "own-brands" and online shopping, for the Korean consumer

Localising the European model

How does a large supermarket chain expand into new markets? How does it adapt to new cultural values and consumer preferences? This album tells the story of leading UK retailer Tesco, which has increasingly become an international player in markets such as South-East Asia and Eastern Europe. The company gains global reach by forming strategic partnerships and adapting to distinct cultural traditions and preferences. Examples from Korea, Hungary and Thailand illustrate how the management and impact of supply chains presents fundamental organisational challenges. This material forms part of The Open University course T882 Supply chain innovation, strategy and management.

Share Localising the European model

Sign up to save your podcasts

Localising the European model

Localising the European model

More shows like Supply chains: the supermarket - for iPad/Mac/PC

Bon départ: beginners' French - Audio

Computers and computer systems - for iBooks

Writing Poetry - Audio

Reading Political Philosophy: From Machiavelli to Mill - Audio

Portales: beginners' Spanish - Audio

Beginners’ Chinese - Audio

Predicting Volcanoes - for iPod/iPhone

Andante: beginners' Italian - Audio

Bon départ: beginners’ French second edition - for iPod/iPhone

Search Engines of the Future: The Pharos project - for iPad/Mac/PC