In this episode of The Multilingual Content Podcast, our Founder Nicola Calabrese sits down with Björn Ingmansson to explore how localization fuels global expansion.

Björn shares his journey from leading international growth at fintech scale-ups like Pleo and Juni 💳 to his current role at Kognic, where he supports the development of autonomous vehicles with sensor fusion data annotation tools 🚘🤖.

Together, they dive into:

✨ Why localization is more than “just translation”

✨ Lessons from launching products in Europe and Asia

✨ Building a scalable localization muscle for long-term growth

✨ Common pitfalls founders overlook when going global

If you’re curious about how to take your SaaS product international — and avoid costly mistakes along the way — this conversation is packed with practical insights and real-world stories.

🎧 Tune in and learn how localization can become your company’s growth engine!