When entering new markets, it is crucial to be able to localize the business. There are few startups that have achieved this and one of them is Strikingly - a Series B startup that helps non-coders or designers build beautiful websites that work on both mobile and desktop.

In today's episode, we are happy to have David Chen, CEO and Co-founder of Strikingly to join our podcast China Startup Pulse. David quitted Goldman Sachs and founded Strikingly in the US, which later became the first company to join Y Combinator. After noticing the opportunities in China, David and his team moved the company to China where he has successfully localized the business and continued to serve the global users.

He shared how they have established a strong local presence in China, in terms of product features, marketing channels, and even a Chinese company name.