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Localizing Marketing Content for a Global Audience with Yelena Proskurin
What’s the localization process look like for marketing?
What do you localize and why?
How is translating marketing stuff different from regular content and what skills does that require?
What “oopsies” have there been in international marketing campaigns and how do you prevent that?
We answer these questions and more in this interview with 10-year localization veteran, Yelena Proskurin. Yelena has worked as Localization Project Manager for SDL, GoPro, and Whatsapp. Now she’s at the Middlebury Institute to teach future localization students how to do it right in international marketing.
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By LinhWhat’s the localization process look like for marketing?
What do you localize and why?
How is translating marketing stuff different from regular content and what skills does that require?
What “oopsies” have there been in international marketing campaigns and how do you prevent that?
We answer these questions and more in this interview with 10-year localization veteran, Yelena Proskurin. Yelena has worked as Localization Project Manager for SDL, GoPro, and Whatsapp. Now she’s at the Middlebury Institute to teach future localization students how to do it right in international marketing.