The Customer Is NOT Always Right: The Real Origin of the Rule (And What to Use Instead) | Locally Owned
In this mini episode of Locally Owned, the host argues that “the customer is always right” is misunderstood, explains its origins in the late 1800s/early 1900s as a marketing strategy to protect customers in an era of inconsistent goods and no return policies (often attributed to Marshall Field by 1905), and offers a better rule: “right is always right.” He shares lessons from running a service business, including a complaint-handling policy of empathizing first, giving a cooling-off window, investigating by talking with employees, and making things right only when a mistake actually occurred. He contrasts respectful, legitimate customers with those seeking freebies, encourages owners to stand their ground when needed, and urges businesses to create clear, company-wide policies for handling unhappy customers while giving both customers and employees the benefit of the doubt.
00:00 Customer Always Right
00:32 Show Welcome Update
03:05 Rule I Disagree With
04:05 My Better Rule
05:46 Origins Of The Phrase
09:41 Early Mistake Story
11:45 Complaint Handling System
14:47 Spotting Good Bad Clients
19:15 Trust And Takeaways
20:40 Policy And Wrap Up
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