You’ve heard of getting in-front of the right people at the right time with the right offer? Well, if you fail at step 1, getting in-front of the right people, then you’ve doomed your funnel and your campaigns from the start.

In today’s episode I’m talking ALL about laser focusing on your ideal audience with your targeting. Best way to set it up? What kind of audiences should I use? What size should the audience be?

Not only will proper targeting get in-front of the right people, it will usually lower lead costs! We at the JW Agency are after quality over quantity, so weeding out the wrong people is first on our list so our clients don’t waste their resources and business opportunities. Ready? Let’s dive in!

Share-worthy Quotes:

• "At the end of the day, you don't just want opt-ins, webinar leads, or challenge participants. You want sales. You want revenue."
• "Targeting the right audience means you're getting in front of the right people which means high click-through rates and higher quality leads. "
• "Quality leads are most important and getting in front of the right audience is instrumental to lowering your overall cost."
• "Messaging and copy goal is to either repel or attract your ideal avatar."
• "Without proper targeting, you're not going to get the leads and you're not going to get the results that you want."

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